Also available in AUDIO ONLY format
About This On-Demand Seminar
Expert Tips: Fifty Ways to Win in China
Overview: The Online Seminar will build upon a recent article published by George F. Brown, Jr. and David G. Hartman, titled Fifty Ways to Win in China. It can be accessed through the on-line edition of Business Excellence at http://www.bus-ex.com/content/usa-canada-june-2011.
China’s automotive industry is among the most dynamic segments of that incredibly fast-growing and fast-changing country market, and western firms have had a long history of participation in the industry through joint ventures and supplier relationships. While this history of participation is lengthy and involves quite a few success stories, the traditional challenges of China’s markets are evolving as the industry reaches scale and looks to a future involving consolidation and globalization.
Among the topics that will be covered in the Online Seminar are:
Factors underlying success in China: How do they apply to the automotive industry? o The many players in key decisions o Relationship management – suppliers and their customers, joint venture partners o The need for speed o Stability and continuity o Regional clusters within the industry
Evolving issues and the automotive industry – How will they enter into the equation? o China’s ambitions for success in global markets o Technology evolution – where will China concentrate its efforts o Infrastructure issues within China o Consolidation
The opportunities for suppliers – What can be done to achieve profitable growth? o What contributions are going to be critical? o Must suppliers “become Chinese firms” to sustain global leadership?
Our Guest Speakers / Presenters
The Online Seminar guest presenters are George F. Brown Jr. and David G. Hartman.
Who Should Attend
This Online Seminar is for companies doing business in China.
George F. Brown, Jr.
Blue Canyon Partners, Inc.
George F. Brown, Jr. is one of the founders and CEO of Blue Canyon Partners, Inc. He brings to his clients extensive experience and unique perspectives about growth strategy in business and government markets. In recent years, he has helped clients develop and implement strategies to achieve global market presence and reach decisions relating to segmentation strategies, pricing, channel management, and major customer relationship management. He is the coauthor of CoDestiny: Overcome Your Growth Challenges by Helping Your Customers Overcome Theirs, published by Greenleaf Book Group Press of Austin, TX in 2010. He has coauthored other key Blue Canyon Partners’ research papers that define the company’s proprietary approach to business-to-business growth strategy, including Best-in-Class Behaviors in Business-to-Business Relationships, “Supplier Driven” and “Channel Driven” Business Models, Business-to-Business Economics, and Finding New Pathways to Profitable Growth.
In addition, his work on business-to-business strategy has resulted in over one hundred other publications in various professional journals over the past decade. He has recently authored articles on such topics as the emerging competition from Chinese firms (in Industry Week and Sales and Service Excellence), mergers and acquisitions (in Consulting), and on pricing strategy (in Industrial Distribution). George also authors an ongoing blog on the topic Best Practices in Strategy Implementation for Business Excellence. He has frequently spoken at professional and company conferences, including ones sponsored by the Institute for the Study of Business Markets and the Strategic Accounts Management Association.
David G. Hartman
Blue Canyon Partners, Inc.
David G. Hartman brings to Blue Canyon’s clients extensive experience and unique perspectives gained in a career in the consulting industry, including 20 years of guiding company strategies in China. As an economist and consultant with an information industry background, he has led the development of growth strategies for suppliers serving key markets in China, including renewable energy, IT products, auto parts, both OEM and aftermarket, medical equipment, automation and control, tools and equipment used in applications from construction to agriculture, and business services.
His research and experience have resulted in recent publications on global markets such as The Mandate of Global Presence, Breakthrough Growth Strategies for China’s Breakthrough Market, Three Strategic Challenges in China Acquisitions, China Economics: Unraveling the Mystery of China’s Low Cost; and Business-to-Business Economics. More recently, he has addressed the challenges presented even at home by competition from low-cost, fast-follower companies, especially those from China in a series of papers around the theme of “The Second Mouse Gets the Cheese.”
(For extended information on Speakers’ Bios, click here).